Video

Space Dive (Stratos Project/ Red Bull)

The following copy was used in the On Air Promo campaign of Red Bull Space Dive (Stratos Project). It was on BBC HD Latin America. The creative director’s input was to highlight, in a very minimalistic way, the most dramatic facts of the event.

version: space dive
duration: 30 sec
Creative Producer: Diego espinel
copy: diego espinel

Option 1:

From an altitude of 128,100 feet, Felix Baumgartner will try to make history.

Space Dive

Premiers Monday, on BBC HD
Option 2:

At a speed of 833 miles per hour, he will try to make history.

Space Dive

Premiers Monday, on BBC HD

SUPERSIZE EARTH

This text was used by the On-Air team to promote the show SUPERSIZE EARTH in Latin-America. The goal was to tell in 30 seconds the show’s message: Earth has changed. We have changed it.

version: supersize earth
duration: 30 sec
Creative Producer: Diego espinel
copy: diego espinel
We live in a unique era.

Hundreds of millions of us are squeezing into cities that are rising into the sky.

To achieve progress, we have eliminated distances and altered landscapes.

We have become a force of nature turning our planet into a human World.

SUPERSIZE EARTH

Premiers SAT June 22, On BBC HD.

Sales Affiliate Presentation/ April 2013

The following text was included in a promo that became the main tool of the BBC HD affiliate sales staff.

version: SALES AFFILIATE PRESENTATION/ APRIL 2013
duration: 30 sec
Creative Producer: Diego espinel
copy: diego espinel
This is BBC HD, a channel with the mission of offering its viewers a unique and unforgettable experience.
Through a wide array of content, 100% in high definition, each day we honor our commitment of meeting the needs of a constantly growing market that has tripled its subscribers in the last three years.
BBC HD offers programing that has been carefully selected, including the best documentaries that celebrate nature, science, culture and traveling; plus the best concerts of the most acclaimed artists.
In this ongoing adventure we share the support of renowned trademarks, such as BBC Knowledge, BBC Earth and Lonely Planet: added values that enhance the growth in our company and consolidates its position in the Latin-American region, offering our clients an exclusive window to experience the best content in the entire world.
Become part of this epic experience. See it, Hear it, sense it, live it on BBC HD.